Dr. Farida Indriani, SE.,M.M.

NIP – 198003232005012001

faridaindriani@lecturer.undip.ac.id

Download CV

Teaching Areas

• Seminar Manajemen Pemasaran
• Proyek Riset II
• Pemasaran, Konsumsi, dan Keberlanjutan
• Metodologi Penelitian Lanjutan
• Metodologi Penelitian Bisnis
• Metode Riset Bisnis Lanjutan
• Manajemen Pemasaran III
• Kolokium 2
• Academic Reading & Writing

Academic Profiles

Educational Background

S1 – Universitas Diponegoro Sarjana Ekonomi

S2 – Universitas Diponegoro Magister Manajemen

S3 – Universitas Indonesia Doktor

Research

From Likes to Sales: Study on Enhancing Social Media Performance for Indonesian SMEs (2024)

Preemptive Market Exploitability: Resource Advantage Theory of Competition Perspective (2024)

The Impact of the Business Cluster Program on Micro Business Growth Through a Green Economy Approach (2024)

Analysis of Factors Influencing Shopee E-Commerce Purchase Decisions (2023)

Assessing the Link Between Market Orientation and Hotel Performance: The Mediating Role of Value-Based Marketing Innovation (2023)

Brand Gravity-Resonance Capability on Brand Love: A Resource-Advantage Theory Perspective (2022)

Brand Love for Casual Apparels Among Youths in Indonesian (2022)

Brand Positioning and Repurchase Intention: The Effect of Attitude Toward Green Brand (2022)

Factors Influencing the Compulsive Purchase of Personal Protective Equipment During the Covid-19 Pandemic Era (2022)

Shopping Value Resonance of Household Appliance and Purchase Intentions in E-Commerce (2022)

Community Service

Copywriting untuk Konten Instagram (2024)

Anggota Tim Redaksi Jurnal Sains Pemasaran Indonesia (2024)

Pelatihan Metode Kualitatif bagi Mahasiswa Universitas Mercu Buana (2024)

Penguatan Inovasi Industri dalam Model Bisnis (2023)

Pengabdian Kemitraan Kegiatan Pendidikan di STIE Semarang (2022)

Pengabdian Kemitraan Kegiatan Pendidikan di STIE Darunnajah Batch II (2021)

Pengabdian Kemitraan Kegiatan Pendidikan di STIE Darunnajah Batch I (2021)

Desain Usaha Pemasaran Digital Komunitas Seni Who Cares Collective (2020)

Manajemen Arsip Portofolio Event untuk Pembuatan Narasi Merek Komunitas Seni Who Cares Collective (2020)