Prof. Drs. Augusty Tae Ferdinand, MBA, DBA

NIP – 195504231980031003

augusty@lecturer.undip.ac.id

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Teaching Areas

  • • Teori Pemasaran
    • Proyek Riset II
    • Pemasaran, Konsumsi, Dan Keberlanjutan
    • Model Empirik Dalam Riset Pemasaran
    • Metodologi Penelitian Pemasaran
    • Metode Riset Bisnis Lanjutan
    • Manajemen Penjualan Dan Distribusi
    • Manajemen Pemasaran Lanjutan
    • Seminar Manajemen Pemasaran
    • Proyek Riset II

Academic Profiles

Educational Background

S1 – Universitas Diponegoro Doktorandes

S2 – Southern Cross University

S3 – Southern Cross University Doctor of Business Administration

Research

How Does Ergo-Functional Value Resonance Enhance Intention to Use? An SDL Perspective (2024)

Preemptive Market Exploitability: Resource Advantage Theory of Competition Perspective (2024)

Absorptive Capacity in Fashion Product Marketing: A RATOC Perspective (2023)

Baltic Journal of Law & Politics (2023)

Building an Energizing Customer Bond Model in the Consumer Goods Industry: The Evidence of Sales Force–Retailer Relations in Indonesia (2023)

Culinary-Gastronomic Value Advantage in a Competitive Dynamic Market: A Service-Dominant Logic Perspective (2023)

Efforts to Penetrate Customer Loyalty Through Customer Relationship Management (2023)

From Market Insight to Business Triumph: Unraveling the Role of Market Orientation in Enhancing MSMEs Performance (2023)

A Study on Socio-Aesthetic Value Accentuation and Marketing Performance: An SDL Perspective (2022)

Community Service

Anggota Tim Redaksi Diponegoro International Journal of Business (2024)

Capacity Building Dosen Manajemen di Indonesia “Argumentasi: Konten Argumentasi Pengajuan Hipotesis” (2024)

Capacity Building Dosen Manajemen Argumentasi: Konteen Argumentasi Pengajuan Hipotesis (2024)

Capacity Building mengenai Keterampilan DNA Penulisan Ilmiah untuk Dosen Manajemen Indonesia (2023)

Capacity Building untuk Dosen Manajemen Indonesia “Deductive Reasoning untuk Pengembangan Orisinalitas Penelitian Ilmiah” di Kota Semarang (2022)

Capacity Building untuk Dosen Manajemen Indonesia: Pisau Analisis Grand Theory Manajemen untuk Kegiatan Penelitian Akademik (2021)

HOTS Approach dalam Pendidikan Tinggi melalui Strategy Scenario Building Learning: Capacity Building untuk Dosen Manajemen PTS di Jawa Tengah (2020)