Dra. Amie Kusumawardhani, M.Sc., Ph.D.

NIP – 196205111987032001

amiekusumawardhani@lecturer.undip.ac.id

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Teaching Areas

  • • Manajemen Strategik
  • • Manajemen Operasi I
  • • Seminar Manajemen Operasi
  • • Manajemen Pemasaran
  • • Pengantar Bisnis

Academic Profiles

Educational Background

S1 – Universitas Dian Nuswantoro Sarjana Ekonomi

S2 – Universiti Pertanian Malaysia Master of Science

S3 – University Of Wollongong Doctor of Philosophy

Research

Consumer behavior analysis in buying used cars through electronic-based auction applications OLX Autos Semarang City (2024)

Development of Environmentally Friendly Technology for Key Industries in Achieving Golden Indonesia (2024)

Implementation of a Business Model in a Broiler Chicken Partnership Company: A Case Study of PT Mustika Jaya Lestari (2024)

The Impact of Green Marketing on Customer Purchase Intention : The Mediating Role of Customer Concerns and Beliefs and Green Brand Knowledge (2024)

Analysis of Indonesian charcoal briquette company strategies for improving export performance (Case study on charcoal briquette company, CV. Mega Briquette Semarang) (2024)

Culinary-Gastronomic Value Advantage in a Competitive Dynamic Market: A Service-Dominant Logic Perspective (2023)

rchestrating firm-specific resource integration to achieve customer service performance: an investigation in the hotel context (2023)

Digital Transformation as a Competitive Advantage an empirical study at PT. Bank Negara Indonesia (Persero), Tbk. Region 05 (2022)

Phenomenology of Culture Shock Among Expatriate Teachers in Semarang (2022)

Community Service

Kerajinan Dengan Ciri Khas Lokal: Menonjolkan Nilai Budaya Untuk Daya Saing (2024)

Copywriting untuk Konten Istagram (2024)

Pelatihan Digital Marketing dan Digital Literacy Marketing untuk Pelaku UMKM di Kec. Tlogosari Kulon, Kota Semarang (2024)

Anggota Tim Redaksi Diponegoro International Journal of Business (2024)

pengabdian kepada masyarakat dengan topik “Mengoptimalkan Foto Produk untuk Meningkatkan Sukses Pemasaran Online” pada tanggal 21 November 2024 di Rojoweni Alam Perumahan Cendana Residence (2024)

Pendampingan Pengembangan IKM Center di Kota Magelang (2024)

Pendampingan Tecknopark Pangan Kabupaten Grobogan Bidang Marketing (2023)

Pendampingan Manajemen Bisnis UKM Angkringan Tembalang (2022)