by manajemenfeb | Sep 9, 2025 | News
Semarang, 9/9 (Undip Public Relations) – Rapid changes driven by digital technology have made the business world increasingly dynamic. To remain relevant and competitive, companies are required to apply strategic management as a structured approach to making major decisions and achieving long-term goals.
Strategic management consists of four main processes: environmental analysis (internal and external), strategy formulation, strategy implementation, and evaluation and control. In the digital era, these processes are strengthened by modern concepts focusing on technology adoption, market responsiveness, and continuous innovation.
The Role of Strategic Management in the Digital Era
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Adapting to technological change. According to the Resource-Based View (RBV), companies with unique capabilities, such as adopting big data, artificial intelligence (AI), and the Internet of Things (IoT), can create added value.
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Responding to market changes. Porter’s Five Forces model highlights pressures from competitors, customers, suppliers, substitutes, and new entrants. With accessible data, companies must respond quickly to customer needs and preferences.
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Continuous innovation. The Blue Ocean Strategy encourages companies to seek untapped markets rather than competing in saturated ones.
Key Components of Strategic Management in the Digital Era
- Digital environmental analysis. Tools such as SWOT and PESTEL help map opportunities and threats. For instance, AI offers significant opportunities, while data privacy regulations can pose risks if neglected.
- Digital transformation. In line with the Dynamic Capabilities theory, companies need to adapt quickly through process automation, big data utilization, and IoT integration.
- Human resource management. Applying the Balanced Scorecard, particularly the learning and growth perspective, companies should train employees in digital skills, encourage innovation, and build a collaborative work culture.
- Product and service innovation. Within Porter’s Value Chain, innovation plays a supporting role in creating competitive advantage through the development of relevant products and services.
Case Studies in Indonesia
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Tokopedia. As one of Indonesia’s largest e-commerce platforms, Tokopedia has successfully applied strategic management by adopting big data and AI to enhance user experience through personalized recommendations. Collaboration with partners and continuous innovation in digital payments have further strengthened its market position.
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Gojek. Originally launched as an online ride-hailing service, Gojek has evolved into a digital ecosystem covering transportation, payments, logistics, and financial services. Its success in diversification and sustainable innovation demonstrates how strategic management can expand business reach and strengthen competitiveness in a highly dynamic market.
Strategic management in the digital era is not merely a survival tool but a way to achieve rapid growth. By applying theories such as RBV, Five Forces, Dynamic Capabilities, and the Balanced Scorecard, companies can both confront challenges and create opportunities. Adaptation, innovation, and measurable strategies remain the key to strengthening competitiveness in today’s digital age.
by manajemenfeb | Sep 3, 2025 | News
Semarang, September 2, 2025 — The Faculty of Economics and Business, Diponegoro University (FEB Undip), reaffirmed its commitment to internationalization by hosting a Visiting Lecturer session themed “Business Analytics and Econometrics for Managerial Decision.” The event, held at the Hall of Building C, FEB Undip, featured Kandrika Pritularga, Ph.D., from Lancaster University Management School, United Kingdom, and was attended by undergraduate and postgraduate students of FEB Undip.
The program was officially opened by Dr. Mahfudz, S.E., M.T., Head of the Department of Management, FEB Undip. In his remarks, he expressed appreciation for Dr. Pritularga’s willingness to share strategic insights with the academic community. “We are very grateful for Dr. Kandrika Pritularga’s presence at FEB Undip. His contribution not only enriches students’ knowledge but also broadens their global perspective, which is essential in today’s era of international competition,” said Dr. Mahfudz.
Moderated by Danes Quirira Octavio, S.E., M.Sc., Lecturer of the Management Study Program, FEB Undip, the session explored the crucial role of analytics and econometrics in supporting business decision-making. As a researcher in business forecasting and lecturer in Management Science at Lancaster University Management School, Dr. Pritularga highlighted how data can be transformed into relevant insights. He emphasized the importance of understanding business decision contexts and applying analytics across multiple areas, from operational policy to marketing strategy.
Through practical case studies—such as the newsvendor problem in inventory management and promotional modeling in marketing—Dr. Pritularga demonstrated that data is not merely a collection of numbers, but rather a foundation of knowledge that enables organizations to make more accurate, measurable, and value-driven decisions.
The lecture further underscored the importance of mastering analytical methods, ranging from descriptive analytics and predictive analytics to prescriptive analytics, which can be applied across various business sectors. Students were encouraged not only to grasp the theories but also to connect them with real-world industrial practices.
By organizing this Visiting Lecturer program, FEB Undip continues to strengthen its international academic network while enriching the quality of learning. Such initiatives provide strategic opportunities for students and faculty to engage directly with global experts, reinforcing FEB Undip’s vision of becoming a World Class Faculty.
by manajemenfeb | Sep 3, 2025 | News
Semarang, August 19, 2025 — The Faculty of Economics and Business, Diponegoro University (FEB UNDIP), successfully held the Introduction to Campus Life for New Students (PKKMB) program for the 2025/2026 academic year. The event was designed to introduce the campus environment, academic culture, and the core values upheld by FEB UNDIP to all incoming students, including those from the Department of Economics.
In his opening remarks, the Dean of FEB UNDIP, Prof. Faisal, expressed his pride in welcoming the new students as members of the FEB UNDIP academic community. He also emphasized his optimism about the potential and positive transformation that could be achieved within this excellent academic environment.
The Economics Study Program, as an integral part of the faculty, also participated in the orientation to strengthen students’ understanding of the academic culture. The materials presented covered introductions to facilities, student services, student organizations, as well as fundamental values such as mental revolution, campus ethics, and norms of academic and social life.
The event took place at the FEB UNDIP complex in Tembalang, Semarang, involving more than one thousand new students from three major departments: Economics, Management, and Accounting. The program opened with the Dean’s address, which highlighted the importance of developing critical thinking, academic ethics, and readiness to face global challenges in the digital era and green economy.
The series of activities included presentations on the faculty’s vision and mission, introductions to each study program, student organization showcases, and motivational sessions featuring successful alumni in business, finance, and entrepreneurship. In addition, students participated in short workshops on financial literacy, digital entrepreneurship, and economic research relevant to current issues.
The atmosphere of PKKMB 2025 was further enlivened with team-building sessions aimed at fostering solidarity among new students and strengthening their sense of belonging to FEB UNDIP. Beyond the formal sessions, the committee also organized art performances, a student MSME fair, and an exhibition of innovative business projects.
Through PKKMB 2025, FEB UNDIP hopes that new students will embark on their academic journey with enthusiasm, uphold academic values, and be ready to contribute to shaping a generation of economists who are ethical, creative, and globally competitive.
by manajemenfeb | Sep 1, 2025 | News
Semarang, September 2, 2025 – The Faculty of Economics and Business, Diponegoro University (FEB UNDIP), is organizing a Visiting Lecturer Seminar titled “Business Analytics and Econometrics for Managerial Decisions.”
This event is part of the faculty’s commitment to enhancing academic quality while providing international insights for both lecturers and students.
The seminar will feature Kandrika Pritularga, Ph.D., lecturer at Lancaster University, Management School, United Kingdom, as the keynote speaker. He will present discussions on the application of business analytics and econometrics in managerial decision-making—an essential topic in today’s data-driven business environment.
Date: Tuesday, September 2, 2025
Time: 07.30 – 12.45 WIB
Venue: Building C, 4th Floor, Faculty of Economics and Business, UNDIP Tembalang Campus
In addition to gaining valuable insights from an international expert, participants will also receive snacks, lunch, and an e-certificate.
Registration can be completed via the following link: bit.ly/visiting_lecturer2025.
For further information, please contact Ms. Diva via WhatsApp at +62 812-7212-2004.
The active participation of lecturers and students is highly encouraged to ensure the success of this event and to maximize its academic benefits.
by manajemenfeb | Aug 9, 2025 | News
Semarang, August 8, 2025 – Auto2000, a member of Astra International Tbk, is once again engaging with students through the Auto2000 Goes to Campus program. This event will be held at Diponegoro University and offers a golden opportunity for students and fresh graduates to start their careers in Indonesia’s leading automotive industry.
Date and Venue
The event will be held on:
Monday, August 11, 2025
Main Conference Room, Faculty of Economics and Business (FEB), Diponegoro University
Participants are encouraged to register before August 10, 2025 via the official link: bit.ly/A2000GTC2025.
Open Positions
Auto2000 is offering various strategic positions for young talents ready to grow with the company, including:
Each position provides opportunities to enhance skills, expand professional networks, and directly contribute to Auto2000’s dynamic business operations.
As one of the largest authorized Toyota dealers in Indonesia, Auto2000 not only offers a professional work environment but also extensive career development opportunities. Through the Goes to Campus program, the company aims to give students direct access to its work culture, recruitment process, and career prospects at Auto2000.
More Information
Stay updated on Auto2000’s recruitment activities through its official channels:
LinkedIn: PT Astra International Tbk – TSO Auto2000
Instagram: @career.auto2000
TikTok: @auto2000.career
