by manajemenfeb | Sep 17, 2025 | News
Semarang, September 10, 2025 – The Faculty of Economics and Business, Diponegoro University (FEB Undip), welcomed a visit from the Secretariat General of the Indonesian House of Representatives (DPR RI) for a discussion forum focusing on the implementation and monitoring of the Micro, Small, and Medium Enterprises (MSME) Law. The event, held at the Senate Meeting Room of FEB Undip, was attended by representatives from the Center for Monitoring the Implementation of Laws at DPR RI as well as members of the FEB Undip academic community.
The discussion served as an important platform for academia and the legislative body to exchange perspectives. The FEB Undip academic community had the opportunity to provide input on various aspects, ranging from technical issues and academic perspectives to principles of justice in Indonesia’s regulatory framework. The Secretariat General of DPR RI also elaborated on real challenges encountered in practice, including bureaucratic obstacles, regulatory alignment, and policy support for MSMEs in the era of globalization.
The involvement of universities is highly essential in both drafting and evaluating regulations. With academic expertise and research, universities can provide a solid foundation to ensure that policies are more accurate and effective. FEB Undip also emphasized the importance of this synergy as part of efforts to empower MSMEs, which serve as the backbone of the national economy.
The forum further highlighted the importance of monitoring and evaluation in the implementation of the MSME Law. With an effective monitoring mechanism, it is expected that various challenges faced by MSMEs—such as access to financing, licensing, and business assistance—can be addressed more effectively. The discussion also marked a momentum for Undip, particularly FEB, to actively contribute academic-based solutions that can be used as references for policymakers.
Through this collaboration, FEB Undip reaffirmed its commitment to supporting national economic development by strengthening MSMEs. With the communication bridge built between DPR RI and the academic community, it is expected that regulations will better serve the interests of the wider society while fostering a business climate that is healthy, inclusive, and sustainable.
by manajemenfeb | Sep 15, 2025 | News
Semarang – The Faculty of Economics and Business, Diponegoro University (FEB UNDIP), has successfully held the 2025 Selection of Outstanding Students (Pilmapres). Pilmapres is a faculty-level competition aimed at identifying and selecting the best delegates, who are expected to represent FEB at the university level and beyond, up to the national stage.
This year, Pilmapres FEB UNDIP carried the theme “Empowering Innovative Leaders with Social Responsibility and a Sustainable Vision” with the tagline “Innovative Minds, Responsible Actions, Sustainable Futures.” The theme reflects the spirit of nurturing young leaders who are innovative, socially responsible, and have a sustainable vision for the future.
After a rigorous selection process, three students were awarded the title of Outstanding Student of FEB UNDIP 2025. Andreas Bakara Sitanggang from the 2023 Economics Program achieved first place. The second place was awarded to Maura Arif from the 2023 Management Program, while Nadia Gustirahma from the 2023 Accounting Program earned third place.
The awardees of FEB UNDIP Pilmapres 2025 not only received trophies and certificates but also gained additional benefits such as educational scholarships, opportunities to become speakers, and intensive mentoring in preparation for the next stages at the university and national levels.
Through Pilmapres, FEB UNDIP reaffirms its commitment to supporting outstanding students while fostering a young generation capable of making real contributions to society with a sustainable vision.
by manajemenfeb | Sep 10, 2025 | News
Semarang, 2025 – The Faculty of Economics and Business, Diponegoro University (FEB Undip) held Grand Opening Research (GORe) 2025, an annual event that serves as a platform for new students to develop research. The event, held in the FEB Undip Auditorium, was themed “Exploring the Four Pillars of Research.”
The event was enthusiastically attended by new FEB students who filled the KWU Hall. Held in the first and second weeks, participants received sessions from inspiring speakers who emphasized the importance of research as an academic foundation. Through explanations of the four pillars of research, students were guided to understand the initial steps in developing high-quality, relevant, and impactful research.
In addition to the core material, the committee also emphasized ethical and disciplined aspects of participants. Students were required to attend neatly dressed, wearing collared batik with black bottoms, and maintaining a coordinated appearance. Excessive makeup and checkered white hijabs were also prohibited, reaffirming the formal standards of the event.
In his remarks, the Head of the Student Executive Board (BEM) of the Faculty of Economics and Business (FEB) at Diponegoro University (Undip) stated that GORe 2025 is a gateway for new students to explore research culture. “Through GORe, we hope new students will be able to instill scientific values from the beginning of their studies. The four pillars of research introduced will serve as an intellectual compass to guide their academic journey at FEB Undip,” he said.
Through this activity, new students are expected to not only gain theoretical insight but also instill a research spirit in their academic and organizational activities. GORe FEB Undip 2025 is expected to produce a generation of young researchers who are innovative, globally competitive, and uphold academic integrity.
by manajemenfeb | Sep 9, 2025 | News
Semarang, 9/9 (Undip Public Relations) – Rapid changes driven by digital technology have made the business world increasingly dynamic. To remain relevant and competitive, companies are required to apply strategic management as a structured approach to making major decisions and achieving long-term goals.
Strategic management consists of four main processes: environmental analysis (internal and external), strategy formulation, strategy implementation, and evaluation and control. In the digital era, these processes are strengthened by modern concepts focusing on technology adoption, market responsiveness, and continuous innovation.
The Role of Strategic Management in the Digital Era
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Adapting to technological change. According to the Resource-Based View (RBV), companies with unique capabilities, such as adopting big data, artificial intelligence (AI), and the Internet of Things (IoT), can create added value.
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Responding to market changes. Porter’s Five Forces model highlights pressures from competitors, customers, suppliers, substitutes, and new entrants. With accessible data, companies must respond quickly to customer needs and preferences.
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Continuous innovation. The Blue Ocean Strategy encourages companies to seek untapped markets rather than competing in saturated ones.
Key Components of Strategic Management in the Digital Era
- Digital environmental analysis. Tools such as SWOT and PESTEL help map opportunities and threats. For instance, AI offers significant opportunities, while data privacy regulations can pose risks if neglected.
- Digital transformation. In line with the Dynamic Capabilities theory, companies need to adapt quickly through process automation, big data utilization, and IoT integration.
- Human resource management. Applying the Balanced Scorecard, particularly the learning and growth perspective, companies should train employees in digital skills, encourage innovation, and build a collaborative work culture.
- Product and service innovation. Within Porter’s Value Chain, innovation plays a supporting role in creating competitive advantage through the development of relevant products and services.
Case Studies in Indonesia
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Tokopedia. As one of Indonesia’s largest e-commerce platforms, Tokopedia has successfully applied strategic management by adopting big data and AI to enhance user experience through personalized recommendations. Collaboration with partners and continuous innovation in digital payments have further strengthened its market position.
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Gojek. Originally launched as an online ride-hailing service, Gojek has evolved into a digital ecosystem covering transportation, payments, logistics, and financial services. Its success in diversification and sustainable innovation demonstrates how strategic management can expand business reach and strengthen competitiveness in a highly dynamic market.
Strategic management in the digital era is not merely a survival tool but a way to achieve rapid growth. By applying theories such as RBV, Five Forces, Dynamic Capabilities, and the Balanced Scorecard, companies can both confront challenges and create opportunities. Adaptation, innovation, and measurable strategies remain the key to strengthening competitiveness in today’s digital age.
by manajemenfeb | Sep 3, 2025 | News
Semarang, September 2, 2025 — The Faculty of Economics and Business, Diponegoro University (FEB Undip), reaffirmed its commitment to internationalization by hosting a Visiting Lecturer session themed “Business Analytics and Econometrics for Managerial Decision.” The event, held at the Hall of Building C, FEB Undip, featured Kandrika Pritularga, Ph.D., from Lancaster University Management School, United Kingdom, and was attended by undergraduate and postgraduate students of FEB Undip.
The program was officially opened by Dr. Mahfudz, S.E., M.T., Head of the Department of Management, FEB Undip. In his remarks, he expressed appreciation for Dr. Pritularga’s willingness to share strategic insights with the academic community. “We are very grateful for Dr. Kandrika Pritularga’s presence at FEB Undip. His contribution not only enriches students’ knowledge but also broadens their global perspective, which is essential in today’s era of international competition,” said Dr. Mahfudz.
Moderated by Danes Quirira Octavio, S.E., M.Sc., Lecturer of the Management Study Program, FEB Undip, the session explored the crucial role of analytics and econometrics in supporting business decision-making. As a researcher in business forecasting and lecturer in Management Science at Lancaster University Management School, Dr. Pritularga highlighted how data can be transformed into relevant insights. He emphasized the importance of understanding business decision contexts and applying analytics across multiple areas, from operational policy to marketing strategy.
Through practical case studies—such as the newsvendor problem in inventory management and promotional modeling in marketing—Dr. Pritularga demonstrated that data is not merely a collection of numbers, but rather a foundation of knowledge that enables organizations to make more accurate, measurable, and value-driven decisions.
The lecture further underscored the importance of mastering analytical methods, ranging from descriptive analytics and predictive analytics to prescriptive analytics, which can be applied across various business sectors. Students were encouraged not only to grasp the theories but also to connect them with real-world industrial practices.
By organizing this Visiting Lecturer program, FEB Undip continues to strengthen its international academic network while enriching the quality of learning. Such initiatives provide strategic opportunities for students and faculty to engage directly with global experts, reinforcing FEB Undip’s vision of becoming a World Class Faculty.
