by manajemenfeb | Sep 30, 2025 | News
Semarang – The Faculty of Economics and Business, Universitas Diponegoro (FEB UNDIP), held a health program titled “FEB UNDIP Sehat” for lecturers, administrative staff, and students. The event provided Mental Health Screening as well as medical services from the Mobile Specialist Doctor (Speling) program.
Date and Venue
Day/Date: Friday, October 3, 2025
Time: 08.00 – 12.00 WIB
Venue: Pertamina Hall, Dean Building, FEB UNDIP
Through this activity, FEB UNDIP aims to provide comprehensive health check-up facilities to support the well-being of its academic community, both physically and mentally.
Health Check-up Facilities
The program offered several health services, including:
Participant Requirements
Participants were expected to bring their ID card and mobile phone, and to download the SATUSEHAT application. Those who had never undergone a CKG examination before were also encouraged to attend in order to gain a complete overview of their health condition.
FEB UNDIP’s Commitment
The “FEB UNDIP Sehat” program reflects the faculty’s commitment to creating a healthy, productive, and sustainable academic environment. By providing accessible health services, FEB UNDIP encourages its academic community to pay more attention to both physical and mental health, which are essential to daily activities and productivity.
by manajemenfeb | Sep 23, 2025 | News
The Faculty of Economics and Business, Diponegoro University (FEB Undip) remains committed to improving the quality of its human resources, including lecturers, administrative staff, and students, through various competency development programs. One of the latest efforts is the Mandarin Language Competency Improvement Program, scheduled to run from October to December 2025.
Activity Schedule
This program is designed to consist of 12 meetings for each class, with the following schedule:
- Class A: Begins on October 1, 2025, and runs through December 17, 2025, every Wednesday.
- Class B: Begins on October 2, 2025, and runs through December 18, 2025, every Thursday.
Each session will be implemented in stages with a structured curriculum, covering basic vocabulary mastery, daily conversation, understanding Chinese culture, and communication skills in a business context.
Program Objectives
Mandarin is one of the most widely spoken international languages in the world. Mastery of this language is a crucial asset in the era of globalization, especially for students and academics at the Faculty of Economics and Business (FEB) Undip who will one day enter the world of business, trade, and international diplomacy.
Through this program, participants are expected to :
- Understand basic Mandarin language skills for active communication.
- Understand the ethics of cross-cultural communication, especially with Chinese partners.
- Enhance the competitiveness of FEB Undip graduates in the international job market.
This program aligns with FEB Undip’s vision to produce graduates who excel not only in economics and business knowledge but also possess cross-linguistic and cross-cultural communication skills. With Mandarin language training, it is hoped that students, lecturers, and educational staff will be better prepared to face the challenges of Society 5.0 and the global economic era.
Here is more information :
Surat Penawaran Peningkatan Kompetensi Bahasa Mandarin.2025
by manajemenfeb | Sep 17, 2025 | News
Semarang, September 10, 2025 – The Faculty of Economics and Business, Diponegoro University (FEB Undip), welcomed a visit from the Secretariat General of the Indonesian House of Representatives (DPR RI) for a discussion forum focusing on the implementation and monitoring of the Micro, Small, and Medium Enterprises (MSME) Law. The event, held at the Senate Meeting Room of FEB Undip, was attended by representatives from the Center for Monitoring the Implementation of Laws at DPR RI as well as members of the FEB Undip academic community.
The discussion served as an important platform for academia and the legislative body to exchange perspectives. The FEB Undip academic community had the opportunity to provide input on various aspects, ranging from technical issues and academic perspectives to principles of justice in Indonesia’s regulatory framework. The Secretariat General of DPR RI also elaborated on real challenges encountered in practice, including bureaucratic obstacles, regulatory alignment, and policy support for MSMEs in the era of globalization.
The involvement of universities is highly essential in both drafting and evaluating regulations. With academic expertise and research, universities can provide a solid foundation to ensure that policies are more accurate and effective. FEB Undip also emphasized the importance of this synergy as part of efforts to empower MSMEs, which serve as the backbone of the national economy.
The forum further highlighted the importance of monitoring and evaluation in the implementation of the MSME Law. With an effective monitoring mechanism, it is expected that various challenges faced by MSMEs—such as access to financing, licensing, and business assistance—can be addressed more effectively. The discussion also marked a momentum for Undip, particularly FEB, to actively contribute academic-based solutions that can be used as references for policymakers.
Through this collaboration, FEB Undip reaffirmed its commitment to supporting national economic development by strengthening MSMEs. With the communication bridge built between DPR RI and the academic community, it is expected that regulations will better serve the interests of the wider society while fostering a business climate that is healthy, inclusive, and sustainable.
by manajemenfeb | Sep 15, 2025 | News
Semarang – The Faculty of Economics and Business, Diponegoro University (FEB UNDIP), has successfully held the 2025 Selection of Outstanding Students (Pilmapres). Pilmapres is a faculty-level competition aimed at identifying and selecting the best delegates, who are expected to represent FEB at the university level and beyond, up to the national stage.
This year, Pilmapres FEB UNDIP carried the theme “Empowering Innovative Leaders with Social Responsibility and a Sustainable Vision” with the tagline “Innovative Minds, Responsible Actions, Sustainable Futures.” The theme reflects the spirit of nurturing young leaders who are innovative, socially responsible, and have a sustainable vision for the future.
After a rigorous selection process, three students were awarded the title of Outstanding Student of FEB UNDIP 2025. Andreas Bakara Sitanggang from the 2023 Economics Program achieved first place. The second place was awarded to Maura Arif from the 2023 Management Program, while Nadia Gustirahma from the 2023 Accounting Program earned third place.
The awardees of FEB UNDIP Pilmapres 2025 not only received trophies and certificates but also gained additional benefits such as educational scholarships, opportunities to become speakers, and intensive mentoring in preparation for the next stages at the university and national levels.
Through Pilmapres, FEB UNDIP reaffirms its commitment to supporting outstanding students while fostering a young generation capable of making real contributions to society with a sustainable vision.
by manajemenfeb | Sep 10, 2025 | News
Semarang, 2025 – The Faculty of Economics and Business, Diponegoro University (FEB Undip) held Grand Opening Research (GORe) 2025, an annual event that serves as a platform for new students to develop research. The event, held in the FEB Undip Auditorium, was themed “Exploring the Four Pillars of Research.”
The event was enthusiastically attended by new FEB students who filled the KWU Hall. Held in the first and second weeks, participants received sessions from inspiring speakers who emphasized the importance of research as an academic foundation. Through explanations of the four pillars of research, students were guided to understand the initial steps in developing high-quality, relevant, and impactful research.
In addition to the core material, the committee also emphasized ethical and disciplined aspects of participants. Students were required to attend neatly dressed, wearing collared batik with black bottoms, and maintaining a coordinated appearance. Excessive makeup and checkered white hijabs were also prohibited, reaffirming the formal standards of the event.
In his remarks, the Head of the Student Executive Board (BEM) of the Faculty of Economics and Business (FEB) at Diponegoro University (Undip) stated that GORe 2025 is a gateway for new students to explore research culture. “Through GORe, we hope new students will be able to instill scientific values from the beginning of their studies. The four pillars of research introduced will serve as an intellectual compass to guide their academic journey at FEB Undip,” he said.
Through this activity, new students are expected to not only gain theoretical insight but also instill a research spirit in their academic and organizational activities. GORe FEB Undip 2025 is expected to produce a generation of young researchers who are innovative, globally competitive, and uphold academic integrity.
by manajemenfeb | Sep 9, 2025 | News
Semarang, 9/9 (Undip Public Relations) – Rapid changes driven by digital technology have made the business world increasingly dynamic. To remain relevant and competitive, companies are required to apply strategic management as a structured approach to making major decisions and achieving long-term goals.
Strategic management consists of four main processes: environmental analysis (internal and external), strategy formulation, strategy implementation, and evaluation and control. In the digital era, these processes are strengthened by modern concepts focusing on technology adoption, market responsiveness, and continuous innovation.
The Role of Strategic Management in the Digital Era
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Adapting to technological change. According to the Resource-Based View (RBV), companies with unique capabilities, such as adopting big data, artificial intelligence (AI), and the Internet of Things (IoT), can create added value.
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Responding to market changes. Porter’s Five Forces model highlights pressures from competitors, customers, suppliers, substitutes, and new entrants. With accessible data, companies must respond quickly to customer needs and preferences.
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Continuous innovation. The Blue Ocean Strategy encourages companies to seek untapped markets rather than competing in saturated ones.
Key Components of Strategic Management in the Digital Era
- Digital environmental analysis. Tools such as SWOT and PESTEL help map opportunities and threats. For instance, AI offers significant opportunities, while data privacy regulations can pose risks if neglected.
- Digital transformation. In line with the Dynamic Capabilities theory, companies need to adapt quickly through process automation, big data utilization, and IoT integration.
- Human resource management. Applying the Balanced Scorecard, particularly the learning and growth perspective, companies should train employees in digital skills, encourage innovation, and build a collaborative work culture.
- Product and service innovation. Within Porter’s Value Chain, innovation plays a supporting role in creating competitive advantage through the development of relevant products and services.
Case Studies in Indonesia
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Tokopedia. As one of Indonesia’s largest e-commerce platforms, Tokopedia has successfully applied strategic management by adopting big data and AI to enhance user experience through personalized recommendations. Collaboration with partners and continuous innovation in digital payments have further strengthened its market position.
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Gojek. Originally launched as an online ride-hailing service, Gojek has evolved into a digital ecosystem covering transportation, payments, logistics, and financial services. Its success in diversification and sustainable innovation demonstrates how strategic management can expand business reach and strengthen competitiveness in a highly dynamic market.
Strategic management in the digital era is not merely a survival tool but a way to achieve rapid growth. By applying theories such as RBV, Five Forces, Dynamic Capabilities, and the Balanced Scorecard, companies can both confront challenges and create opportunities. Adaptation, innovation, and measurable strategies remain the key to strengthening competitiveness in today’s digital age.
