Dr. Kardison Lumban Batu, S.E., M.Sc.

NIP – 197408032001121001

kardisonlumbanbatu@lecturer.undip.ac.id

Download CV

Teaching Areas

  • • Strategi Inovasi Korporasi dan Kewirausahaan
  • • Statistik Bisnis
  • • Pemasaran Internasioanal
  • • Pemasaran Digital
  • • Metodologi Penelitian Bisnis

Academic Profiles

Educational Background

S1 – Universitas Tanjungpura Sarjana Ekonomi

S2 – Universitas Gadjah Mada Magister Sains

Research

What Drives Green Purchasing Behavior: Evidence from Indonesian Customers from the Perspective of the Theory of Planned Behavior (2024)

Developing Leadership Styles (Transformational, Charismatic, and Futuristic) and Green Entrepreneurial Advantages as Mediators to Leverage Firm Performance: Cases of Indonesian Small and Medium Enterprises (2024)

Crafting business model innovation as the anchor strategy to sustain green start-up firm performance: A study on Indonesia start-up firms (2023)

Revisited cultural heritage & architectural heritage preferences to leverage sustainable tourism performance: Empirical research on Indonesia World Heritage Sites (2023)

Investigating the primordialism of tourist destination’s DNA in sustaining tourism performance and revisit intention as moderating variable A mixed-method approach on toba lake North Sumatera-Indonesia (2022)

Pangan Fungsional Berbentuk Mie Instan Berbasis Kulit Lidah Buaya dan Jagung (2015)

Community Service

Kreativitas di Ujung Jari: Pelatihan Audio Visual FEB UNDIP (2024)

Pelatihan Digital Marketing dan Digital Literacy Marketing untuk Pelaku UMKM di Kec. Tlogosari Kulon, Kota Semarang (2024)

Pelatihan Pemasaran Digital untuk Pelaku UMKM di Kec Tlogosari Kulon Kota Semarang (2024)

Reviewer International (2022-2021)

PKM bagi kelompok tani desa pematang tujuh kecamatan rasau jaya kabupaten kubu raya melalui inovasi olahan kelapa dan singkong (2018)

Short Course Test of English as Foreign Language (TOEFL) Dalam Rangka Meningkatkan Kemampuan bahasa Inggris Siswa/i SMKN 1 Singkawang (2018)

IbM Desa Dema Kecamatan Anjongan Kabupaten Mempawah Propinsi Kalbar Melalui Kulineri Baru Olahan Nanas (2016)

IbM Desa Pak Bulu Dengan Inovasi Olah Pangan Dari Singkong (2016)

Motivating Students’ Speaking Skill u Using Communicative Group Activity at SMAN 2 Sungai Kakap (2016)